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Image of the Statue of Liberty

Tourist who travels Times Square

Gray New Balance Womens

Gray New Balance Womens

This interactive billboard integrates the latest technology, and is the next step in Hyundai Motor Company strategic New Balance Sneakers With Jeans

Gray New Balance Womens

big and unique consumer communication displays as part of its 2012 Brilliant campaign that helps consumers experience the Hyundai brand via campaigns such as branding sponsorship of famous galleries like Modern and Museum of Contemporary Art and the Motor Studio Seoul that opened in 2014.

New York City Times Square, the launch site of Brilliant Interactive Art is truly the world landmark located in the very center of Manhattan heart of the world commerce and art. It is also one of the busiest pedestrian intersections in the world boasting more than 300,000 visitors a day and more than 100 million each year.

Race car driver with his favorite Hyundai

Also, Brilliant presents memories by displaying visitor messages on the billboard sent via a smartphone mobile page connected through Brilliant Wi Fi.

Six backgrounds are available for visitors to choose from:

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brand direction Premium, that started with Race in 2011 and Brilliant Image Show in 2012.

NEW YORK, Aug. 14, 2014 /PRNewswire/ Hyundai Motor Company launches a new interactive billboard campaign entitled Brilliant Interactive Art It utilizes a two way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Square billboards in Manhattan.

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Artist who draws New York City

"This interactive billboard campaign is intended to build brand awareness and reach a large audience by departing from the traditional brand marketing strategy," said a representative from Hyundai Motor Company. "We expect this new interactive billboard campaign will provide opportunities for visitors from around the world to experience the Hyundai Motor brand in a fun and memorable fashion."

Hyundai Motor Company is conducting other New Balance Walking Shoes Mens

Gray New Balance Womens

Brilliant Interactive Art attempts to communicate emotionally with visitors by showing many different looks of the virtual character Brilliant who lives in the three sided outdoor billboard.

Gray New Balance Womens

Gray New Balance Womens

Uploads visitor photos and messages through a virtual character Brilliant Offers visitors a variety of themes to display their Gray New Balance Womens photos and messages

unique billboard campaign in Times Square, one of the most vibrant pedestrian intersections in the world

'Hyundai Brilliant Interactive Art' Set to Captivate New Yorkers

Police officer protecting New York

Hyundai Motor Company fascinates New Yorkers with New Balance Minimus 10v4 Review

Enhances brand image with communication in Times Square, one of the most iconic global landmarks in the world

Celebrity jogging across Manhattan Bridge

As visitors pose for the high tech facial recognition camera, Brilliant finishes by embellishing the visitors photo with various themes for all Times Square visitors to see.

Hyundai first advertised at its location in Times Square starting in 2009. The high visibility location also is used by companies like Coca Cola and Samsung Electronics.

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SOURCE Hyundai Motor Company

Gray New Balance Womens

Gray New Balance Womens

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