It's cold, it's fun and it's contagious. But these ice bucket challenges and similar social media powered stunts also are raising awareness and money for causes such as Lou Gehrig's disease, breast cancer and a camp for kids who have lost their fathers to war.
"It's just been wonderful visibility for the ALS community," Newhouse said. "It is absolutely awesome. It's crazy, but it's awesome, and it's working."
Since the spring, the foundation has raised about $15,000 from the ice water challenge.
While most were wearing T shirts or other casual summer attire, City Councilor Tito Jackson stood out in a suit and tie, which promptly got soaked.
The fundraising phenomenon asks those willing to douse themselves to challenge others to do the same within 24 hours. If they don't, they must make a New Balance Blue And Brown donation to a certain charity. Each person who participates nominates more friends, who nominate more friends, who nominate still more friends, which explains why the trend has exploded.
´╗┐Ice bucket challenges get cool
The months old movement has taken the Boston area by storm over the last 10 days, since friends and relatives of former Boston College baseball player Pete Frates used New Balance Womens Shoes Nordstrom
BOSTON (AP) The idea is simple: Take a bucket of ice water, dump it over your head, record it and post the video on social media.
"This is a little bit of discomfort for a second, but it's a lifetime of challenges New Balance Abzorb 878
On Thursday, his parents, Nancy and John Frates, joined 200 people who doused themselves in Copley Square. The couple said the ice bucket challenge has done more to increase understanding about ALS than anything they've done over the past two years.
For those who work to raise awareness of ALS, the ice bucket challenge has been a windfall.
Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, Aug. 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked _ including famous athletes and entertainers _ posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (AP Photo/Elise Amendola)
Lauer got soaked with ice water last month after Norman challenged him and ended up kicking in some cash for the New Balance Men Street Style
Operation 300 is a foundation in Stewart, Florida, that hosts a camp for kids who lost their fathers to war. Founded by the family of Navy SEAL Aaron Vaughn, who was killed in a helicopter crash three years ago, the foundation gets support from local firefighters, one of whom decided to put his money where his mouth was: Pay $50 and avoid the icy dousing or get wet and pay $20.
The ALS Association's national president, Barbara Newhouse, said donations to the national office surged during the 10 day period that ended Thursday, to about $160,000, from $14,480 during the same period a year ago. That's not counting donations to chapter offices around the country, Newhouse said.
"He just happened to call out five other local firemen," said Tara Baldwin, Vaughn's sister. "When one of them called the others out, they all sort of naturally said they wanted to get involved."
There can be dangers.
it to raise awareness about Lou Gehrig's disease. Frates was diagnosed with the neurodegenerative disease, also known as ALS, in 2012. Frates, 29, is now paralyzed, eats through a feeding tube and cannot talk.
for people with ALS," Jackson said.
Martha Stewart has been doused. So has Matt Lauer. And pro golfer Greg Norman.
Hospice of Palm Beach County, in Florida.
Similar challenges have attracted athletes, politicians, doctors, accountants and construction workers. They can take all sorts of forms: There are no makeup selfies to raise money for cancer causes and cold water plunges for kids' camps.
"Who knew all it would take was a bag of ice and a bucket?" John Frates told the crowd, just before participants simultaneously poured 9 quart buckets of ice water over their heads.
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